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Website Promotion

Site promotion is one area that is very much misunderstood and many times left out. A large number of websites are even professionally done and efforts to promote them are neglected. We must realize that when a website is placed on the Internet is is like one grain of sand on the seashore. It doesn't matter how fantastic the site may look, if it is not promoted it will get few visitors. 

The majority of the major search engines are adapting their policies and turning to paid submissions. Promoting your site can be far more costly than was the cost of designing it. Proper META tagging on your pages as well as proper selection of key words and titles are necessary for the search engines to pick up your site when someone searches on the Internet. Don't be fooled into thinking that a subscription to a submittal service or self submission software will get the job done. It will be wasted time and money if your site is not properly prepared for submission. Automatic submission software or subscription services might get your site listed, but when a potential customer types "motor oil" at the MSN search you might be number 1,659 of 226,985 listings.

Do you usually look past the first 25 before making a choice?

The raw reality is that if you are not listed in the first two or three pages, more than likely no one will visit your site as a result of a search!  

 

In all honesty, there is no substitute for long hours of meticulous labor to get your site seen. You need to get your site "submission ready" and then submit it to the search engines. You can try to do this yourself or you can contract a professional, but there are no magic ten minute shortcuts. 

When we design your site, it is ready for submission to the search engines. When we design your site we ask a lot of questions that enable us to make the proper meta tags and put all of the right key words and phrases into place.

Even if we didn't design your site, Website Explosion can help you with this task.

Your next question may be. How do I know they can do what they say?  Well you might try searching for "hosting elkhart" while you are searching for your keywords and phrases. See where Website Explosion comes up in your search!

 

Website Explosion has never paid for any listings! 

 

 One final comment on promotional campaigns.  A properly designed web-site is crucial to any promotional campaign. Therefore, it is impossible for us to list a fixed costs of promotion.  If you ever see a site actually listing costs for promotional campaigns, you can be assured that it is not a promotional campaign, but a cost to mass submit your site to search engines with no regard to placement.

Does this mean that Website Explosion must design your site?  NO, but at a minimum we will need to work with your developer as a consultant.

 Does it mean you must give up that fancy flash, java smothered, image heavy or database driven web-site.  NO, not entirely. These types of sites can be promoted utilizing other means however, not as effectively. It does mean you pay a heavy price not only in the design of these types of sites but in traffic, and it doesn't matter whether the browser is connected via dial-up, cable, or DSL.

 

The bottom-line is; Search Engines read text, not images, not flash, not databases nor ASP or Cold Fusion.  If you want to use these types of design technologies, open-up your pocketbook, not only for design costs, but for  Paid Inclusions and Pay-Per-Click Advertising!


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