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Site promotion is one
area that is very much misunderstood and many times left out. A
large number of websites are even professionally done and efforts to
promote them are neglected. We must realize that when a website is
placed on the Internet is is like one grain of sand on the seashore.
It doesn't matter how fantastic the site may look, if it is not
promoted it will get few visitors.
The majority of the
major search engines are adapting their policies and turning to paid
submissions. Promoting your site can be far more costly than was the
cost of designing it. Proper META tagging on your pages as well as
proper selection of key words and titles are necessary for the
search engines to pick up your site when someone searches on the
Internet. Don't be fooled into thinking that a subscription to a
submittal service or self submission software will get the job done.
It will be wasted time and money if your site is not properly
prepared for submission. Automatic submission software or
subscription services might get your site listed, but when a
potential customer types "motor oil" at the MSN search you might be
number 1,659 of 226,985 listings.
Do you
usually look past the first 25
before making a choice?
The raw reality is that if you are not listed in the first
two or
three pages, more than likely no one will visit your site as a
result of a search!
In all honesty, there is
no substitute for long hours of meticulous labor to get your site
seen. You need to get your site "submission ready" and then submit
it to the search engines. You can try to do this yourself or you can
contract a professional, but there are no magic ten minute
shortcuts.
When we design your
site, it is ready for submission to the search engines. When we
design your site we ask a lot of questions that enable us to make
the proper meta tags and put all of the right key words and phrases
into place.
Even if we didn't design
your site, Website Explosion can help you with this task.
Your next question may
be. How do I know they can do what they say? Well you might
try searching for "hosting elkhart" while you are searching for your
keywords and phrases. See where Website Explosion comes up in your
search!
Website Explosion has
never paid for any listings!
One final comment on
promotional campaigns. A properly designed web-site is crucial
to any promotional campaign. Therefore, it is impossible for us to
list a fixed costs of promotion. If you ever see a site
actually listing costs for promotional campaigns, you can be assured
that it is not a promotional campaign, but a cost to mass submit
your site to search engines with no regard to placement.
Does this mean that
Website Explosion must design your site? NO, but at a minimum
we will need to work with your developer as a consultant.
Does it mean you must
give up that fancy flash, java smothered, image heavy or database
driven web-site. NO, not entirely. These types of sites can be
promoted utilizing other means however, not as effectively. It does
mean you pay a heavy price not only in the design of these types of
sites but in traffic, and it doesn't matter whether the browser is
connected via dial-up, cable, or DSL.
The bottom-line is;
Search Engines read text,
not images, not flash, not databases nor ASP
or Cold Fusion. If you want to use these types of design
technologies, open-up your pocketbook, not only for design costs, but
for Paid Inclusions and Pay-Per-Click Advertising!
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