Write a blog post that sounds like you

A blog post that answers a real customer question helps people find you, and shows them you know your stuff before they ever get in touch. This guide takes you from a question to a finished post in your own voice, using AI for the outline and first draft and you for the parts only you can add.

Before you start

• A question customers ask you often. Step 1 helps you pick one.
• Your voice guide from “Teach AI your brand voice”, if you have one. If not, two or three things you’ve written yourself will do.
• One or two real examples, stories, or photos from your own work on this topic.
• About 90 minutes for your first post. It gets quicker.
• An AI chat tool such as ChatGPT, Claude, or Gemini.

Want to do it yourself?

Difficulty

6 out of 10

Estimated completion time

2–4 hours per post

Skills you’ll need: Contribute real subject knowledge, check claims, edit a long draft, and publish it in your website editor.

I’ll do it myselfI’d rather get help

How this helps your brand

A useful article can answer a question before a prospective customer contacts you. Connecting that answer to the relevant service or booking page gives interested readers a clear continuation without turning the article into a sales pitch.

1. 1

   Step 1: Pick one question customers actually ask

   The best posts answer something people already ask you on the phone, by email, or in your messages. Write the question down the way a customer would say it, not the way you’d say it in the trade. That’s often your title.

   For example: “How long does a kitchen fitting take?” or “Can I freeze sourdough?” One question per post. If it turns into three questions, that’s three posts.

   Tip: Stuck for a question? Look through your last month of emails and messages, or ask whoever answers your phone.

2. 2

   Step 2: Write down what you know first

   Before you open an AI tool, spend ten minutes jotting down your own answer in rough notes. Bullet points are fine. Include:

   • The short answer, as you’d say it to a customer.
   • A real example or story from your work.
   • The mistake people often make, or what surprises them.
   • Anything specific to you: your prices, your area, your way of doing it.

   Tip: These notes are what make the post yours. AI can organise them, but it can’t invent your experience.

3. 3

   Step 3: Ask AI for an outline and fix it

   Paste your question, notes, and voice guide into an AI tool with the prompt at the end of this guide. It asks for an outline first, not a whole post.

   Read the outline and change it until it’s the post you’d want to read. Move sections, cut ones that wander off the question, and add anything missing. Fixing a short outline is much easier than fixing a long draft.

   Illustrated exampleShape the outline around one customer question

   Example outline · before draftingHow long does a kitchen fitting take?

   Opening: give your usual timescale, then explain what can change it.

   1. 01
      What happens before fitting day?

      Explain measuring, ordering and preparing the room.

   2. 02
      What happens during the fitting?

      Walk through the work in the order customers will see it.

   3. 03
      What can hold things up?

      [ADD YOUR EXAMPLE] A job where an unexpected repair changed the schedule.

      Your experience goes here. AI should leave this space for you.
   4. 04
      How can the customer prepare?

      Give a short, practical checklist before the team arrives.

   Close with one next step

   Ask us for a fitting schedule for your kitchen.

   ↳ Cut “Which worktop should I choose?” — save that question for a separate post.

4. 4

   Step 4: Draft one section at a time

   Once the outline is right, ask the AI to write the first section, then the next. Shorter pieces stay closer to your notes and your voice. Where the outline says to add your own example, write it yourself or paste in your notes.

   Aim for a post that answers the question fully but doesn’t pad it out. Most useful posts for small businesses are somewhere between 600 and 1,200 words; shorter is fine if the answer is short.

5. 5

   Step 5: Edit like a customer reading it

   Read the whole post out loud. Cut anything that sounds like filler or that you’d never say. Then check:

   • Does it answer the question in the first few lines?
   • Is every fact, price, and number correct? AI sometimes invents details, so check anything you didn’t write.
   • Does it end with one clear next step, such as booking, calling, or reading a related page?

   Tip: The guide “Fix writing that sounds like AI” has a quick checklist if the draft still sounds generic.

   Illustrated exampleTurn a generic draft into an answer you can stand behind

   First draft

   In today’s fast-paced world, your kitchen is the heart of your home.

   Cut the opening that delays the answer.

   Our average kitchen fitting takes seven days, with prices from £4,000.

   These numbers weren’t in your notes. Check them.

   After your edit

   A kitchen fitting usually takes [CHECK: your usual timescale]. It depends on the room and the work needed.

   Your detail

   [Add a real job: what changed the schedule, and how you handled it.]

   Ask us for a fitting schedule for your kitchen.

   Answer first. Add your experience. Verify every number before publishing.

6. 6

   Step 6: Publish it and share it

   Add the post to your website with a clear title, a photo from your own work if you have one, and a link to the page where people can buy or book. Then share it where your customers already are, with a short post that gives the answer in a line or two and points to the full post.

   Keep a list of the questions you’ve answered. Next month, pick the next one.

I run [what your business does] for [who your customers are]. I want to write a blog post for my website that answers this customer question:
[the question, as a customer would ask it]

Here is how I write (my voice guide, or a few things I’ve written):
[paste]

My own notes on the answer, including a real example from my work:
[paste your notes]

First, give me only an outline:
- A plain-English title, close to the customer’s own words.
- A two-sentence opening that answers the question straight away.
- Four to six section headings, each with one line on what it covers.
- Mark the places where I should add my own example or story with [ADD YOUR EXAMPLE].
- A closing line with one clear next step: [for example, book a quote, call us, visit the shop].

Wait for me to approve the outline. Then I’ll ask for one section at a time.

When the post is finished, also write a short post I can share on [platform] that gives the answer in one or two lines and points to the full post.

Use only the facts in my notes. Don’t invent statistics, quotes, prices, or claims. If something needs a fact I haven’t given you, write [CHECK] instead of guessing.