Customer:

Allstate Insurance

Project Overview

We were contracted by Allstate to execute an engagement campaign and oversee their social media management. Additionally, our team provided a mock-up to illustrate the most effective approach for targeting the off-road demographic.

Platform used

The mockup was created using Figma to develop designs quickly and efficiently.

What our customer received

Ghostwriting services

On-brand writing that attracts customers and encourages engagment and growth

Social Media Marketing

We utilize Instagram to reach engage with Allstate's customers  through visual content and Instagram Stories.

Landing page

We created a landing page specifically designed to target the off-road demographic and showcase Allstate's  services.

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Project Video

Problems we solved

📆 Content Calendar

The Allstate team was unsure what to post so we created a detailed content calendar outlining the strategic plan for each post and ensuring consistency in messaging for 60 days.

🔵 On brand graphics

Our team developed graphics and carousels that accurately represented Allstate's brand and resonated with their audience.

📱Social media management

The all state team is extremely busy and needed help managing their social media accounts. We created a schedule for content and monitoring the platforms to ensure consistent engagement with customers.

Project Goals and mile stones

🎨 Stay on brand

We used elements of Allstate’s existing branding to ensure that the design is consistent with their visual language. We also developed a few new visuals for the website, such as graphics and icons.

📊 Experiment with current design trends

We combined the latest design trends with Allstate’s branding to create content that stands out on their feed. We developed unique elements and interactive components to make sure users stay engaged on their page.

💎 Simplicity & Clarity

When we created thierlanding page mock up we focused on creating an intuitive interface that showcases previous user experience and the resulting feedback to make the mockup straightforward, as requested by Allstate.

Project highlights

Social media content

Get a taste of the branded content we created for Allstate’s social media channels that was tailored to their target audience.

Content created for Allstate insurance by Website Explosion

Mock up

We created a landing page prototype for Allstate to help them explore ideas and decide whether their branch should enter the digital conversion space to reach a particular audience. Here is the outcome:

AllState Insurance Landing Page Mockup