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Peak Nutrients aimed to enlighten its audience about the benefits of microgreens while providing a platform to purchase them. Our task involved creating an engaging, informative, and user-friendly website that resonates with the brand's mission.
Webflow
Enabled a subscription model to regularly sell microgreens
Formulated an SEO and content strategy to educate visitors
Incorporated automations to significantly streamline operations
We integrated a badging and certification tool into the business
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The primary clientele of Peak Nutrients being restaurants, selling over the phone was a significant bottleneck. The development of an e-commerce store facilitated a smoother transaction process, removing the need for manual order-taking and allowing for a broader reach.
Initially, brand awareness was promoted manually which was both time-consuming and limiting. The introduction of a blog section on the website now serves as a platform for educating visitors and promoting brand values, significantly amplifying online presence.
Launching a badge and certification program, in collaboration with local shops, extended the brand's community outreach. This initiative not only fostered partnerships but also contributed to feeding those in need, aligning with the brand’s mission of giving back.
Develop a website that embodies the ethos of Peak Nutrients, creating a space that is both inviting and educational for visitors.
Part of Peak Nutrient's brand mission is to feed as many struggling households which was a fairly untold and unknown side of the brand
Peak Nutrients did not have any images for their recipes page, which meant we had to leverage out AI image generation capabilites
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To overcome the challenge of creating images for a wide range of recipes, we utilized AI image generation. This not only saved time and resources but also provided high-quality, unique images that perfectly reflected the brand.
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We ensured that all elements of the website, from color scheme to typography, aligned with Peak Nutrient's brand identity. This attention to detail helped establish a cohesive and professional look for the website.
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Through the badge and certification program, we were able to help Peak Nutrients connect with local shops and organizations. This collaboration tool enhances the brand's reputation as a socially responsible company.