.png)
.png)
Despite being an incomplete brand, we recognized the value in Spicy Cocina. Which is why when Doreen reached out to us, we were thrilled to collaborate with her. Our task was to enhance user experience, revamp the layout, and elevate the overall branding.
.png)
Existing Wix subscription was repurposed
We completely redesigned, branded, and optimized the website to complement the ordering process.
We created and installed a TV menu to showcase the restaurant's dishes and specials, creating more opportunities for upselling.
We enhanced the general online presence to make it eye-catching, while maintaining its essence.
We optimized and took over the management of all platforms, ensuring engaging content for their followers.
Our web design services are tailored for businesses excited to create an amazing experience for their customers online.
Start a project
The previous website suffered from a perplexing layout, malfunctioning buttons, subpar design, absence of conversion features, and a complete lack of social proof. We tackled these issues by creating a smooth and user-friendly website, with clear navigation and prominent conversion features.
Spicy Cocina was not realizing its maximum potential due to limited brand awareness. To address this, we swiftly enhanced their online presence, expanding their content creation and running targeted social media marketing campaigns within the local community. Our primary goal was to create widespread brand awareness and establish a strong presence.
Spicy Cocina was not realizing its maximum potential due to limited brand awareness. To address this, we swiftly enhanced their online presence, expanding their content creation and running targeted social media marketing campaigns within the local community. Our primary goal was to create widespread brand awareness and establish a strong presence.
The journey, from brand research to placing an order, was once choppy and confusing. However, we tackled this by streamlining the home page, optimizing the order process, and establishing a seamless path to discovering their top products.
With the implementation of a well structured website we could roll out more advanced features To build an audience for future recipe book sales and memberships, we implemented various strategies such as conversion pop-ups, a blog, and a newsletter.
Additionally, we expanded Doreen's offerings to include catering services for local events and parties, opening up new potential revenue streams.
Our main objective on social media was to boost Doreen's personal brand to increase the online visibility of her business brands and attract new customers in a more organic manner.
In less than 3 months she has utilized her brand to organically cater to various segments including health-conscious individuals and those with dietary restrictions. This approach gives Spicy Cocina a human touch, making it more memorable to potential customers.
Doreen & Eddy go the extra mile to create preservative and additive free dishes. They even accommodate requests from the vegan and Muslim communities to ensure everyone feels valued.
To demonstrate the exceptional value and quality of their dishes, we've implemented a fresh food guarantee and a customer review section on their website. These features highlight the positive and healthy experiences shared by previous customers. As a result, the perceived value of Spicy Cocina has increased significantly among potential customers, and it has even contributed to the attraction of new business.
The newly created TV menu not only showcases their dishes but also promotes new items like her baked goods. This provides multiple opportunities for upselling and encourages customers to explore more of what Spicy Cocina has to offer.
To enhance Doreen's menu, we recognized the need for captivating visuals. To stay within budget, we captured images with an iPhone and processed them using AI software, resulting in top-notch product images for each dish. This approach enabled us to showcase Spicy Cocina in a polished and professional manner, all without exceeding her budget.
We designed a black scheme with orange and white highlights to establish a strong and cohesive brand identity. Additionally, we crafted a sleek and minimalistic logo that incorporates their name, adding a touch of modernity.
By incorporating insightful reviews, pop-ups, and engaging recipes, we successfully obtained the contact details of prospective customers. Additionally, we implemented an on-site funnel that starts with the popular dishes section, providing compelling reasons why people adore them. This strategic approach significantly reduces objections and enhances the chances of conversions.
To boost brand awareness, our social media manager launched an engaging user-generated content (UGC) campaign on social media. This resulted in increased organic reach and higher engagement rates among followers.
Our social media marketer took over the management of Spicy Cocina's social media platforms, ensuring consistent and engaging content for their followers. Our team created high-quality graphics, captions, and hashtags that even lead to her going viral multiple times!